The client came with a groundbreaking vision: the first aviation concierge to handle both private jets and luxury commercial flights, making exclusive travel accessible through real-time agent bidding. They needed branding that captured a fast-paced luxury service that makes the exclusive accessible. We delivered FLYASAP.com with “Fly Luxury. ASAP.®” in under 4 weeks. Bold Jet Red symbolizes speed and urgency, set against sophisticated black for luxury and class. The dynamic “A” icon represents both Aviation and ASAP, perfectly balanced between “FLY” and “SAP” in the wordmark, creating a multi-million-dollar look that’s modern and luxurious yet simple and timeless.